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An online blog and editorial space for local businesses in St. Johns who wish to reach women in every season of life. Our goal is to create a space dedicated to local businesses and organizations where they will have the chance to shine, share information, and link back to their own website, event page, or social media.

Select evergreen articles from our print edition are published here as well.

Submit your content here.

Deborah Gaylord Deborah Gaylord

Not So Long Ago: Remembering Lulu Mayfield on International Women’s Day

I  was walking into Trader Joe’s yesterday and was surprised to see on their board that it was International Women’s Day. A Google search revealed it is a celebration honoring the social, economic, cultural, and political achievements of women, while also advocating for gender equality.

I immediately thought of a book I read recently that reminded me of how far women have come. The Mad Wife, by Meagan Church, is about a housewife in 1950s suburban America whose descent into what was then called “hysteria” reveals the darker side of women’s identity in that era. In the author’s note, Church shares that she was influenced by Sylvia Plath’s novel The Bell Jar, as well as Plath’s own tragic suicide, and even has a side character based loosely on Plath.

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Deborah Gaylord Deborah Gaylord

St. Johns Woman Magazine:

Introducing St. Johns Woman Magazine! A Luxe New Magazine for Women Launching Print & Online in January 2026. Rooted in Community, Rising with Growth

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Deborah Gaylord Deborah Gaylord

The Forgotten Powerhouses

Why a local luxury magazine is the perfect platform to connect with Gen X, Generation Jones, and Baby Boomer women, who represent a powerful and discerning demographic shaping the future of local business.

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Deborah Gaylord Deborah Gaylord

Add Your Business

The skinny on the important things about your business. Who, What, Where, When and especially Why?

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