Trusted. Local. Partners.

Meet The Collective

Welcome to The Collective, a thoughtfully curated circle of visionary women, trusted experts, and inspiring entrepreneurs who are shaping the way we live, work, create, celebrate, and thrive throughout Northeast Florida.

These are the women behind the brands, businesses, and ideas that make our community extraordinary. From wellness and beauty to photography, events, leadership, design, and lifestyle, each member of The Collective brings a unique perspective, a passion for excellence, and a commitment to elevating the lives of others.

The Collective is a celebration of connection, creativity, and collaboration. We invite you to discover their stories, explore their businesses, and be inspired by the women who are redefining success while building meaningful lives, careers, and communities.

Consider this your invitation into a world of creativity, connection, and possibility. Because when women support women, extraordinary things happen.

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Emily Kopec | Gone2Sea Boat Rentals

Emily Kopec is the co-founder of Gone2Sea Boat Rentals, where she and her husband, George, help families and visitors discover the beauty of St. Augustine one unforgettable day on the water at a time. From leisurely cruises along the Intracoastal to creating lifelong memories with family and friends, Gone2Sea makes it easy to experience the relaxed coastal lifestyle that defines Northeast Florida.

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Sarah Rivera helps brands and entrepreneurs bring their stories to life through beautiful photography, engaging content, and thoughtful visual storytelling. Her creative eye and strategic approach help businesses connect authentically with their audiences.

Sarah Rivera | Creative Content by Sarah

Entrepreneur, connector, and community builder, Seri Kertzner is passionate about helping women grow personally and professionally. Through her leadership, events, and mentorship, she inspires others to create meaningful connections and pursue their goals with confidence.

The Social Society
A gathering place where celebrations, connections, and community come together. With its stylish atmosphere and welcoming spirit, it has become a favorite destination for memorable events and meaningful experiences.

Seri Kertzner | The Social Society

Nikki Rakov | Nikki Rakov Art

Claudia Maya | Uniquely Claudia Boutique

With an eye for style and a passion for helping women feel confident, Claudia Maya curates fashion that celebrates individuality, beauty, and self-expression. Through Uniquely Claudia Boutique, she inspires women to embrace their personal style with pieces that are both timeless and effortlessly chic.

Beth Leitz captures life's most meaningful moments with warmth, artistry, and authenticity. Through Elizabeth Anne Photography, she creates timeless images that celebrate families, milestones, and the beauty found in everyday life. She is especially gifted at turning food photography into an art form.

Beth Leitz | Elizabeth Anne Photography

Business leader, philanthropist, and advocate for women, Safura Osmani is dedicated to empowering others through education, mentorship, and community involvement. Her passion for service and leadership continues to make a positive impact throughout Northeast Florida.

904 with Us
904 With Us is your insider's guide to the best experiences, hidden gems, and local favorites throughout Northeast Florida. Through curated recommendations and community-focused content, they help residents and visitors discover all the region has to offer.

Safura Osmani | 904 With Us

Lorie Carter is passionate about helping women look and feel their very best through a thoughtful blend of aesthetics, wellness, and confidence-building care. At St. Johns Aesthetics & Wellness, she takes a personalized approach to beauty and well-being, helping clients achieve natural, radiant results that support their overall health and lifestyle.

Lorie Carter | St. Johns Aesthetics & Wellness

Known for her bold and charming style and impeccable eye for detail, Heather West transforms houses into beautifully curated homes. Through thoughtful design and personalized service, she helps clients create spaces that are both elegant and uniquely their own.

Heather West | Designs by Heather West

Lauren | Shark Cuties Boards
With an eye for design and a love of entertaining, Lauren creates stunning charcuterie experiences that turn ordinary gatherings into unforgettable celebrations. Her beautifully curated boards combine creativity, hospitality, and coastal charm, making every occasion feel a little more special.

Lauren Yanchunas | Shark Cuties Boards

Nikki Rakov's artwork is a celebration of color, creativity, and the beauty that surrounds us. Drawing inspiration from coastal life, nature, and the human experience, she creates pieces that spark joy, inspire connection, and invite viewers to see the world through a more vibrant lens.

Beth Tate | Deka Lash
Beth Tate is passionate about helping women feel confident, polished, and effortlessly beautiful. Through Deka Lash, she provides customized lash services in a welcoming environment where self-care and confidence go hand in hand.

Beth Tate | Deka Lash

Believing that exceptional healthcare begins with meaningful relationships, Dr. Sarah Adams has built a practice centered on personalized care, trust, and whole-person wellness. Through Palm Valley Family Medicine, she helps patients navigate every stage of life with expertise, compassion, and a commitment to living well.

Dr. Sarah Adams | Palm Valley Family Medicine

With a passion for beauty, creativity, and confidence, Rebecca Scales specializes in creating polished, radiant looks that enhance each client's natural features. Through Elegance Artistry, she brings a blend of artistry and expertise to every experience, helping women feel beautiful, empowered, and camera-ready for every occasion.