Meet The Collective

Welcome to The Collective, a thoughtfully curated circle of visionary women, trusted experts, and inspiring entrepreneurs who are shaping the way we live, work, create, celebrate, and thrive throughout Northeast Florida.

These are the women behind the brands, businesses, and ideas that make our community extraordinary. From wellness and beauty to photography, events, leadership, design, and lifestyle, each member of The Collective brings a unique perspective, a passion for excellence, and a commitment to elevating the lives of others.

The Collective is a celebration of connection, creativity, and collaboration. We invite you to discover their stories, explore their businesses, and be inspired by the women who are redefining success while building meaningful lives, careers, and communities.

Consider this your invitation into a world of creativity, connection, and possibility. Because when women support women, extraordinary things happen.

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Sarah Rivera helps brands and entrepreneurs bring their stories to life through beautiful photography, engaging content, and thoughtful visual storytelling. Her creative eye and strategic approach help businesses connect authentically with their audiences.

Sarah Rivera | Creative Content by Sarah

Entrepreneur, connector, and community builder, Seri Kertzner is passionate about helping women grow personally and professionally. Through her leadership, events, and mentorship, she inspires others to create meaningful connections and pursue their goals with confidence.

The Social Society
A gathering place where celebrations, connections, and community come together. With its stylish atmosphere and welcoming spirit, it has become a favorite destination for memorable events and meaningful experiences.

Seri Kertzner | The Social Society

Beth Leitz captures life's most meaningful moments with warmth, artistry, and authenticity. Through Elizabeth Anne Photography, she creates timeless images that celebrate families, milestones, and the beauty found in everyday life.

Beth Leitz | Elizabeth Anne Photography

Business leader, philanthropist, and advocate for women, Safura Osmani is dedicated to empowering others through education, mentorship, and community involvement. Her passion for service and leadership continues to make a positive impact throughout Northeast Florida.

904 with Us
904 With Us is your insider's guide to the best experiences, hidden gems, and local favorites throughout Northeast Florida. Through curated recommendations and community-focused content, they help residents and visitors discover all the region has to offer.

Safura Osmani | 904 With Us

Lorie Carter is passionate about helping women look and feel their very best through a thoughtful blend of aesthetics, wellness, and confidence-building care. At St. Johns Aesthetics & Wellness, she takes a personalized approach to beauty and well-being, helping clients achieve natural, radiant results that support their overall health and lifestyle.

Lorie Carter | St. Johns Aesthetics & Wellness

Known for her timeless style and impeccable eye for detail, Heather West transforms houses into beautifully curated homes. Through thoughtful design and personalized service, she helps clients create spaces that are both elegant and uniquely their own.

Heather West | Designs by Heather West

Beth Tate | Deka Lash
Beth Tate is passionate about helping women feel confident, polished, and effortlessly beautiful. Through Deka Lash, she provides customized lash services in a welcoming environment where self-care and confidence go hand in hand.

Beth Tate | Deka Lash

Amy Miller brings beauty to everyday life through stunning seasonal window boxes and container gardens that add charm, color, and curb appeal. Her creative designs help homeowners and businesses make a lasting first impression.